Bullen Healthcare
Eight-figure revenue in under five years from TDS leads
We’ve achieved remarkable results for Bullen Healthcare, generating substantial (eight-figure +) revenue for the business since 2020. Our campaigns have delivered an impressive return on investment, with a significant increase in new patients registered to their service each year.
“I have worked with The Digital Stride for almost 5 years and during that time I have found the team to be reliable and trusted partners. From driving lead-gen as BAU to responding to urgent issues and requests with expertise and solutions. I would recommend highly.”
Objectives
In 2020, Bullen Healthcare was looking to implement a robust and effective lead generation strategy to expand its patient base and strengthen brand visibility. The healthcare sector, particularly for products like stoma and catheter appliances, poses unique challenges in advertising due to strict medical guidelines, data privacy concerns, and ever-changing digital marketing platforms' policies, e.g. iOS updates.
Strategy
We adopted an integrated approach using PPC and Social Media platforms, along with email nurturing. Each campaign is continuously adjusted and optimised to meet the client's needs and maximise effectiveness.
Our strategy includes:
- PPC Campaigns: Delivering tailored ads for maximum visibility and relevance.
- Paid Social Campaigns: Focusing on connecting with new potential patients on platforms they actively use.
- Email Campaigns: Engaging patients with valuable content to guide them through the decision-making process.
Success
Since launching in 2020, the campaigns have helped Bullen onboard thousands of new patients to their service. By implementing ongoing improvements and optimisations, we’ve seen substantial and sustained growth in lead generation and patient acquisition.
Solution
We've continuously improved results through constant A/B testing, audience segmentation, and ongoing campaign optimisation. Our team has introduced advanced tracking, optimised content, and extended nurture campaigns, which have played a key role in driving new potential people and converting them into patients.