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Cookie Policy

The Digital Stride (“us, “we, or “our”) uses cookies on www.thedigitalstride.co.uk (the “service”). By using the service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use them, how third parties we may partner with may use them on the service, your choices regarding cookies, and further information about cookies.


Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the service or a third-party to recognise you and make your next visit easier and the service more useful to you.

Cookies can be “persistent” or “session” cookies.


When you use and access the service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes: to enable certain functions of the service, to provide analytics, to store your preferences, and to enable advertisement delivery, including behavioural advertising.

All cookies used by and on our site are used in accordance with current cookie Law. We may use some or all of the following types of cookies:


A cookie falls into this category if it is essential to the operation of our site, supporting functions such as logging in, your shopping basket, and payment transactions.


It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.


Functionality cookies enable Us to provide additional functions to you on our site, such as personalisation and remembering your saved preferences. Some functionality cookies may also be strictly necessary cookies, but not all necessarily fall into that category.


It is important for Us to know when and how often you visit our site and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics cookies, this information helps us to better understand you and, in turn, to make our site and advertising more relevant to your interests. Some information gathered by targeting cookies may also be shared with third parties.


Third-party cookies are not placed by us; instead, they are placed by third parties that provide services to us and/or to you. Third-party cookies may be used by advertising services to serve up tailored advertising to you on our site or by third parties providing analytics services to us (these cookies will work in the same way as analytics cookies described above).


Any of the above types of cookie may be a persistent cookie. Persistent cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit our site.


Any of the above types of cookie may be a session cookie. Session cookies are temporary and only remain on your computer or device from the point at which you visit our site until you close your browser. Session cookies are deleted when you close your browser.

Cookies on our site are not permanent and will expire as indicated in the table below.

Please refer to our Privacy Policy for more details of the personal data we collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations.

For more specific details of the cookies that we use, please refer to the table below.


Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our site is used. This, in turn, enables us to improve our site and the services offered through it. You do not have to allow us to use these cookies, however, whilst our use of them does not pose any risk to your privacy or your safe use of our site, it does enable us to continually improve our site, making it a better and more useful experience for you.

The analytics service(s) used by Our Site use(s) analytics cookies to gather the required information.

The following cookies may be placed on your computer or device:

Google Analytics

These cookies are used by Google to measure user interactions with our website. Google Analytics is a tool that enables us to measure how you interact with our website content and record information about the pages that have been seen, as well as other interactions with elements within that content. Cookies are used here to “remember” what you have done previously on pages and with other content elements.  We will periodically review this information with our service providers to help us increase the effectiveness of our website as a sales and communication tool. Google may use these cookies to direct advertising to you.

Please visit support.google.com/analytics/answer/6004245 under the heading “Google Analytics Cookies” to find out more information about how Google uses your personal data.

Cookie Consent

This cookie is used to indicate that you accept or do not accept the use of cookies on our website.


Google advertising cookie used for user tracking and ad targeting purposes.


Google sets a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they include a mixture of pieces of information to measure the number and behaviour of Google Maps users.

Most of the cookies expire 10 years after your last visit to a page containing a Google Map.


These cookies are used to collect information using Google Analytics regarding how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. If you do not allow these cookies, we will not be able to include your visit in our statistics. You can read the full Google Analytics privacy policy at: https://www.google.com/policies/privacy/


This cookie is used by Google to contain digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time. This allows Google to block many types of attack, such as attempts to steal the content of forms that you complete on web pages.


Bing Ads uses the Microsoft User Identifier (MUID) to help count valid clicks.


A Google preferences cookie used to remember your preferences and other information, such as your preferred language.


Google set a number of cookies on any page that includes a YouTube video. These include a mixture of pieces of information to measure the number and behaviour of YouTube users, including information that links your visits to our website with your Google account if you are signed in to one. Information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. This cookie does not identify you personally unless you are logged into Google, in which case it is linked to your Google account.


Security cookie to protect user data from unauthorised access


Used by Google Analytics to distinguish users. Expires after 2 years.


Used by Google Analytics to distinguish users. Expires after 24 hours.


Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Expires after 3 months.


This session cookie is set to let Hotjar know whether a visitor is included in the sample used to generate funnels. Expires after 1 year.


This cookie allows Google to track any call conversions on mobile devices. For example, if a customer is clicking a phone number on the Contact Us page to dial from their mobile device.


If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit your browser's help pages.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of our features, store your preferences, or display some of our pages properly.


You can learn more about cookies and the following third-party websites: