Practical thinking on better marketing.

Google's AI is running your ads now. What's your job?

The AI is handling execution. Your job is the strategy — and most businesses aren't ready for that shift yet.

AEO, GEO, LLMO, AIO: the alphabet soup of AI search, explained

On a single sales call you'll hear four acronyms for the same thing. One person says AEO, the consultant says GEO, the board deck says LLMO, and a vendor emails about AIO. Everyone nods. Nobody's sure they mean the same thing. They mostly do.

For the first time, Meta is set to outearn Google. Here's where that leaves your ad budget.

It has never happened in the history of digital advertising — until now.

Your buyers are asking AI about you. Are you in the answer?

Right now, one of your next customers is deciding who to call — by asking an AI. You're either in that answer, or you're not.

TDS Challenge Cup: Baking Up Some Friendly Competition 🍕

At The Digital Stride, we like to keep things competitive… but not always in the way you’d expect.

How to Use SEO Tools to Diagnose Your March 2026 Google Update Impact

Knowing an update has occurred is only the beginning. What follows is the harder work: using the right tools, in the right order, to pinpoint exactly what changed on your site and why. Here is our expert tool-by-tool checklist for the March 2026 Core and Spam Updates.

Meta’s New Location Fees: What Are They?

How The Digital Stride Uses AI Tools to Improve SEO and AEO

Meta Ads in 2026: What’s Changing and Why It Matters for You

Understanding Conversational Marketing