SEO - Search Engine Optimisation
Our SEO management service helps business owners and in-house marketing teams generate more leads, attract better customers, and achieve sustainable, long-term growth.
Are you struggling to be found on Google?
Have your keyword rankings dropped unexpectedly, and you don't know why?
Or perhaps you're new to SEO and looking for an agency to get started?
Whatever your situation, we can help.
If you're frustrated with the lack of results from your current SEO efforts or have faced disappointment with an SEO agency, we're here to change that. Based in Leamington Spa, we specialise in local campaigns around Coventry, Warwick and the West Midlands, as well as national campaigns throughout the UK. Our strategic approach is designed to enhance your search engine marketing and deliver tangible results.
What results can you expect?
Our SEO clients experience substantial long-term growth in their business. Utilising our STRIDE Methodology™ combined with years of experience, we take the time to get to know your business and understand the results you are trying to achieve before delivering a tailored SEO strategy that gets you higher rankings in search engines.
18 Niche Keywords Ranked in Position 1
In just 18 months, along with a further 17 keywords ranking on Page 1 of Google. Organic traffic now accounts for 25% of all leads generated for this client.
591% Organic Revenue Growth
By optimising a client's websites for more than 30 keywords, we've helped them increase their revenue from organic sources by nearly 600%.
How can we help your business with SEO?
Our promise is simple…
Deliver an SEO strategy that elevates your website's visibility in search engines for keywords that are highly relevant to your business to drive a consistent stream of potential customers to you each month.
We deliver on this promise by following our proven Stride Methodology™, which ensures we fully understand your business and customers before creating any SEO campaigns. This informs how we target your audience and what messages and offers will resonate with them, which naturally leads to better results. Understanding your audience is the key to success!
Why is it so important for our SEO Specialists to understand your business?
Without a thorough understanding of your business and customers, targeting the right audience and crafting compelling content that drives traffic and generates leads becomes trial and error—a process that ends up wasting your budget and taking longer to see results.
Most SEO agencies skip this understanding stage (because it takes them time) and end up shooting in the dark. Mediocre results and consistent excuses are commonplace with these agencies simply because they don't take the time and effort to understand your business, customers and marketplace.
Don’t make that mistake. Choose wisely.
"Partnering with The Digital Stride has been transformative for our business. Their SEO solutions have significantly increased our organic revenue and established us as a leading authority in the online market. Their expertise has driven substantial growth, and we look forward to continuing this successful partnership."
Tom Cullingford
Managing Director"The team at The Digital Stride helped us step up our social ads game, optimising our targeting and helping to generate new leads - resulting in double- and triple-digit increases. Super professional service and a thoroughly lovely bunch of people to work with."
Amanda Adams
Head of Event Marketing & Communications"Other marketing agencies will give you sales talk but fail to deliver. The Digital Stride have repeatedly delivered year on year, meaning that we are constantly growing to keep up with the leads coming in. Their service exemplifies quality, professionalism, and fresh thinking."
Tony Ellerker
Founder/Director
SEO Services - What's included?
We offer a bespoke SEO service tailored to your business's specific needs and requirements. Once we understand what you are trying to achieve, our experience (and using our STRIDE Methodology™) enables us to tailor an SEO strategy that delivers exactly what you need.
Our service involves the following essential elements:
Content
Creating content for use both on and off-site, tailored around keywords that are relevant to your business contributes to getting your website to the top of Google search results. We’ll also support content ideas and creation to drive an overall increase in your SEO performance ranking.
Link Building
Managing and improving your backlink profile is important in any SEO campaign. We help get more of the good links you want and actively prevent the bad links from harming you.
Technical SEO
By regularly crawling your website, we ensure it operates properly, can be read, and, most importantly, is understood by both people and search engines, giving you the best chance of ranking.
Conversion Tracking Set Up
Conversion tracking measures user actions, such as purchases, leads, or sign-ups, after they visit your website. Conversion data helps our SEO experts understand a campaign's effectiveness and identify which landing pages are converting well (and where to direct more traffic).
Regular Measurement and Reporting
Measurement and reporting in SEO management involve tracking key metrics, such as keyword ranking, organic traffic, and conversions. This data is crucial for assessing campaign performance, identifying trends, and making informed decisions. Regular reporting enables transparency with clients and helps fine-tune campaigns for improved ROI.
If you have any questions about any specific areas of our SEO management service, please get in touch, and we’ll be happy to help.
Why do clients work with us?
We've been around since 2002
That's right, as an agency, we're over 22 years old, which means we have extensive SEO experience and wisdom. We've been through all the major algorithm updates and know our Pandas from our Penguins.
We've helped our clients navigate the ever-evolving landscape and achieve the best possible results.
We’re SEO Experts who keep our skills up to date
Our SEO team regularly update their skillset by completing new SEO and digital marketing certifications from Digital Marketer and other specialist online training providers.
Understanding the Ever-Evolving Industry
We're not one to rest on our experience, though. As the SEO industry is constantly evolving, we continue to invest a significant amount of time keeping up to date with the latest SEO strategies, tactics, and advertising platform updates. That way, we're always one step ahead of the game.
We regularly attend the largest conferences in our industry in the UK to share our experiences and learn from those of others.
We use Market Research to understand your business so we can deliver exceptional results
Our drive to understand our client’s businesses means that we have to be skilled at Market Research in order to gain the customer and market insights that’ll drive their SEO performance.
To that end, we invest in our team’s market research skills to ensure we remain at the top of our game.
Utilising Tools To Deliver Results
Our team couldn't deliver the excellent results we do without utilising some of the best tools available on the market.
We continually review our operations and update our processes and tools to ensure we work as efficiently as possible.
We’re Tracking and Measurement Specialists
In the world of SEO, accurate tracking and conversion measurement have become so important that they can give your business a competitive advantage.
Fortunately, we have in-house agency tracking specialists who can ensure your tracking is set up to deliver the best quality data and insights.
How are we different from other SEO Agencies?
So, how are we different from other SEO agencies or freelancers you’ve looked at today?
Simple… we combine 22+ years of SEO expertise with our unique STRIDE Methodology™ to ensure we meet your targets and objectives.
The STRIDE Methodology™ is a proven six-step process with two key objectives:
- To thoroughly understand your business, market, competitors, and target audience.
- To develop and implement a highly effective SEO strategy that will generate exceptional results for your business.
Find out about each step of our STRIDE Methodology™ here.
By truly understanding your business, we can achieve results that exceed your expectations.
For example, when we understand your business better, we can:
- Write compelling landing page content that resonates with your audience to generate more leads
- Identify new keywords and phrases to drive more of your target audience to your website
- Help you reliably track quality data to feed into your campaign to improve performance
- Make data-driven decisions to maximise future results and minimise wasted time on wrong strategies
- …and lots more!
SEO FAQs
Below is a selection of frequently asked questions about our SEO advertising management services.
We run campaigns across Google, Bing, DuckDuckGo, Yahoo, as well as other search engines. Part of our STRIDE Methodology™ is to understand where your target audience is and what platform they use so we can make sure we are optimising your website for the right search engines.
We’re ONLY focused on the metrics that move the needle for your business – so lead volume, conversion rate, and most importantly, feedback from you about which leads turn into REAL business.
We find the most successful campaigns are achieved with engaged clients who are focused on performance and can provide regular feedback (especially in the early stages). To ensure we're aligned, we recommend meeting once a month, via video call or in person, to discuss performance and updates in your business.
With our SEO strategies, clients often see remarkable long-term growth. For example, Rubber4Roofs, a client for over eight years, achieved a 591% increase in SEO revenue and a 2,974% ROI. Various factors contribute to these results, such as competition, investment, time, and industry. Our transparent approach ensures honest communication about the expected timeline for achieving results, providing accurate estimates based on experience and thorough research.
Our SEO services are tailored to meet the unique needs and objectives of each business, so pricing varies based on the scope of your project. We offer solutions to fit various budgets and goals, with SEO retainers starting at £1,500 + VAT per month. For an accurate quote, please contact us.
We have experience working in many industries, including Professional Services, Healthcare, Air Conditioning / HVAC, Finance, Legal, Education, SaaS, Recruitment, Construction, Beauty, Home and Furniture.
We’re based in Leamington and provide SEO services in Warwick, Coventry, the West Midlands, and the local area for those who wish to meet us face-to-face. Additionally, for those who are happy to meet over a video call, we manage national campaigns across the UK, ensuring comprehensive coverage for a variety of businesses.
Yes, we ask for a minimum commitment of 12 months on SEO Campaigns to ensure we have enough time to complete our STRIDE Methodology™ process and optimise your campaigns.
As mentioned above, we use our STRIDE Methodology™ to fully understand your business before using our extensive SEO experience to plan and implement a market-dominating SEO strategy.
SEO is a long-term strategy, and results typically start to show within 6 to 12 months. However, the timeline can vary based on your industry's competitiveness and the current state of your website.
We measure success through various metrics, including conversions (leads or sales), organic traffic growth, keyword rankings, conversion rates, and ROI. We work with you initially to establish the KPIs that matter the most to you, and our detailed reports keep you informed about the progress and effectiveness of your SEO campaign.