Our Stride Methodology™
A Structured Approach to Understanding and Accelerating Your Business
Our STRIDE Methodology™ is a systematic process with two objectives. First, it ensures we thoroughly understand your business, market, competitors, and target audience. Second, it enables our team of experts to develop and implement a highly effective marketing strategy that will generate leads and new customers to drive your business forward.
Step One
Seek to Understand
At the heart of everything we do is ‘understanding’. That means taking the time to get to know your business and the market you operate in. We conduct comprehensive market research to uncover customer and market insights, which are used to develop your Marketing Strategy document.
This strategic groundwork lays the foundation for Step 2 – Track and Measure, where we implement accurate tracking and measurement of user data, which is essential for monitoring and optimising your campaigns.