What Is Local SEO?
Dave Jolly February 5, 2025
2 minutes read time
Local SEO, or Local Search Engine Optimisation, is a specialised branch of SEO focused on optimising a website to be found in local search results.
This involves a range of strategies aimed at improving the visibility of businesses in geographically-relevant searches, such as "restaurants near me" or "plumbers in London".
Understanding and implementing Local SEO is essential for any business that wants to attract local customers and increase foot traffic to their physical location.
Why Local SEO Matters
Boosts Local Visibility
When potential customers search for services or products that you offer, being optimised for local searches means your business is more likely to appear in the top results.
This increased visibility can drive more traffic to your website and physical store.
Increases Web Traffic
By targeting local keywords and optimising your website for local searches, you can attract more relevant traffic to your site.
This means visitors are more likely to convert into customers because they are specifically looking for services or products that you provide in their area.
Builds Community Connections
Local SEO not only improves your online presence but also helps you connect with your local community.
Engaging with local events, getting featured in local publications, and being active on local social media can enhance your reputation and foster stronger community ties.
Key Components of Local SEO
Google My Business
One of the most crucial elements of Local SEO is setting up and optimising your Google My Business (GMB) profile. This free tool from Google allows you to manage how your business appears in Google Search and Maps.
Ensure that your GMB listing is complete with accurate information, including your address, phone number, business hours, and customer reviews.
Local Citations
Local citations refer to any online mention of your business's name, address, and phone number (NAP). These citations can appear in local directories, websites, social media, and other online platforms.
Consistent and accurate citations help improve your local search rankings and build trust with search engines and customers.
On-Page SEO
Optimising your website's content for local searches is another essential component. This includes using local keywords, creating locally relevant content, and adding location-specific pages.
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