What is SEO? Understanding the Fundamentals
Dave Jolly February 11, 2025
2 minutes read time
Have your keyword rankings dropped unexpectedly, and you don't know why?
On this page, we’ve answered a lot of frequently asked questions about what search engine optimisation (SEO) is and how it works. If you have any more questions about SEO and how it can help your website, give us a call or enquire below.
What Does SEO Stand For?
SEO stands for Search Engine Optimisation. It encapsulates the practices and strategies used to enhance a website's visibility and rankings on search engines, thereby increasing its visibility to potential customers.
What Is SEO?
SEO stands for Search Engine Optimisation. It is a digital marketing strategy focused on improving a website's visibility and rankings in search engine results pages (SERPs).
By optimising various elements of a website, businesses can attract more organic traffic, leading to increased traffic, leads and customers.
What Does SEO Mean?
SEO means employing various strategies to make a website more attractive to search engines and get them to rank higher.
This includes optimising the website's on-page and off-page aspects, as well as keyword optimisations, content creation, and link building. The goal is to make the website more relevant and authoritative in the eyes of search engines.
What Is SEO and How It Works
SEO makes a website more appealing to search engines through various optimisation techniques. This includes using relevant keywords, creating quality content, and ensuring the website is technically sound.
Search engines use algorithms to rank websites, and SEO aims to align a website's features with these algorithms to achieve higher rankings.
What About SEO?
In the ever-evolving digital landscape, businesses must stay ahead of the curve to ensure their online presence remains robust. One essential strategy for achieving this is SEO. But what about SEO? Let's delve into its intricacies.
What Is SEO Marketing?
SEO marketing is a subset of digital marketing that focuses specifically on improving a website’s organic search performance. It involves creating high-quality content, building backlinks, and ensuring the website is technically sound to achieve higher rankings on search engines.
This approach drives traffic and builds credibility and trust with the audience.
If you would like to learn more about our Stride Methodology, please call us on 01926 352 000 or complete the short enquiry form, and one of our friendly team members will be happy to assist you.