Practical thinking on better marketing.
SEO, PPC, social and the work behind more leads, better customers and faster growth.
Google is replacing Assistant with Gemini. That's a search story, not a phone story.
"Who can fix our office aircon this week?"
AEO, GEO, LLMO, AIO: the alphabet soup of AI search, explained
On a single sales call you'll hear four acronyms for the same thing. One person says AEO, the consultant says GEO, the board deck says LLMO, and a vendor emails about AIO. Everyone nods. Nobody's sure they mean the same thing. They mostly do.
Your buyers are asking AI about you. Are you in the answer?
Right now, one of your next customers is deciding who to call — by asking an AI. You're either in that answer, or you're not.
How to Use SEO Tools to Diagnose Your March 2026 Google Update Impact
Knowing an update has occurred is only the beginning. What follows is the harder work: using the right tools, in the right order, to pinpoint exactly what changed on your site and why. Here is our expert tool-by-tool checklist for the March 2026 Core and Spam Updates.
How The Digital Stride Uses AI Tools to Improve SEO and AEO
The Top 5 Benefits of SEO: Why Your Business Needs It
June 2025 Google Core Update: What You Need to Know and How to Respond
Creating a Content Marketing Strategy that Converts
Google’s November 2024 Core Update: What It Means for Your Website
