Practical thinking on better marketing.

Your AI images may already be labelled. Here's how to stay ahead of it, and when not to use AI at all.

Do you have to label AI-generated images in your marketing? In the UK, not by law. But your ad still can't mislead, platforms may add a label for you, and the images themselves are increasingly marked as AI before you've touched them.

For the first time, Meta is set to outearn Google. Here's where that leaves your ad budget.