Practical thinking on better marketing.

Google is replacing Assistant with Gemini. That's a search story, not a phone story.

"Who can fix our office aircon this week?"

Cleanup tags in GTM: the tidy-up pass that keeps your conversion data honest

AEO, GEO, LLMO, AIO: the alphabet soup of AI search, explained

On a single sales call you'll hear four acronyms for the same thing. One person says AEO, the consultant says GEO, the board deck says LLMO, and a vendor emails about AIO. Everyone nods. Nobody's sure they mean the same thing. They mostly do.