Urban Cooling
Zero to Multiple 7-Figure Revenue in Just 5 Years.
Urban Cooling had a premium niche product but struggled with lead generation and customer acquisition due to its limited brand presence in a highly competitive marketplace.
By implementing a multi-channel marketing campaign, we quickly built brand awareness in their market and raised online visibility. To further the impact of our campaigns, we designed, built and scaled a sophisticated CRM system that supported the increased volume of new leads and customers.
Objectives
Urban Cooling had the following key objectives:
Generate high-quality leads through the website.
Evolve the brand identity and then establish market awareness.
Increase visibility in the search engines.
Strategy
Establish a Sales Funnel
We selected digital channels that aligned with their target audience for cost-effective reach and maximum engagement. We built a sales funnel that targeted potential customers at each stage of the buying journey, guiding them from initial engagement with the brand through to enquiry and on to become a sales-qualified lead that Urban Cooling’s sales could then convert.
Educate Target Audience
We engaged the target audience with persuasive and educational content, including posts, blogs, valuable articles, videos, and guides. This strategy actively engaged website visitors, who would then enquire about the products on our tailored landing pages.
Nurture Leads to Conversion
We used email marketing to nurture the leads during the buying journey. We created automated email sequences to deliver valuable advice and product information that built trust and strengthened Urban Cooling's credibility, ultimately preparing the prospect to make a purchase.
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Zero to 7-Figure Revenue by Year 4
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4.8/5 Star Reviews and growing
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Increase in revenue in a year
Success
Multiple 7-Figure Revenue by Year 4
Since starting work with Urban Cooling, we've consistently grown their business year-on-year—from zero in year 1 to multiple seven-figure revenues by year 4.
0% Market Share to Market Leader
Before we started, Urban Cooling was relatively unknown in the market. Today, they are the market leader in water-cooled air conditioning for apartments and listed buildings, with over 225 glowing reviews and a stellar 4.8/5 Google rating, solidifying their reputation for excellence and reliability.
50.9% Increase in Revenue
In 2023, we helped Urban Cooling achieve a 50.9% revenue increase over the previous year by generating an average of over 200 leads per month.
Other marketing agencies will give you sales talk but fail to deliver. The Digital Stride have repeatedly delivered year on year, meaning that we are constantly growing to keep up with the leads coming in. Their service exemplifies quality, professionalism, and fresh thinking.
Tony Ellerker
If you would like to learn more about our Stride Methodology, please call us on 01926 352 000 or complete the short enquiry form, and one of our friendly team members will be happy to assist you.