Rubber4Roofs
591% Increase in Organic Revenue.
Are you struggling to attract ready-to-buy customers? Rubber4Roofs encountered similar challenges until we implemented a strategic SEO approach. Our SEO campaign yielded a substantial 591% increase in organic revenue, underscoring the effectiveness of our tailored solutions in driving significant growth.
Objectives
Rubber4Roofs had the following objectives for the campaign:
Boost ready-to-buy customer numbers.
Enhance website performance and user experience.
Establish trust and authority within the rubber roofing market for their brand.
Strategy
Targeting High-Intent Keywords
We conducted extensive keyword research to identify keywords with high commercial intent relevant to Rubber4Roofs' products. We then optimised the website content with these keywords in mind to boost visibility in search results and guide visitors towards purchasing.
Technical SEO Implementation
Regular technical SEO audits helped to identify optimisation opportunities, including resolving broken links, improving page speed, and enhancing mobile responsiveness. These efforts significantly boosted search engine rankings and improved the website’s user experience.
Content
A comprehensive content plan was developed to position Rubber4Roofs as an industry leader. Engaging content such as blog posts and YouTube videos were planned to showcase product features and benefits, aligning with strategic SEO and PPC keyword targeting for sustained growth and market presence.
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Increase in Organic Revenue
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Increase in Organic Traffic
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ROI for Organic Marketing Value
Success
591% Increase in Organic Revenue
By understanding the target audience, we were able to optimise the content to drive highly relevant traffic to the website that was ready to purchase.
127% Increase in Organic Traffic
Starting with niche keywords and broadening out we’ve been able to more than double organic traffic coming to the website.
2,974% ROI for Organic Marketing Value
Our SEO strategy has provided almost 3,000% return on investment for Rubber4Roof's organic marketing spend.
Solution
We improved and maintained top rankings for keywords with high commercial intent, including ranking 1st for many of them. This consistent ranking generated substantial traffic to the website, leading to a significant increase in revenue for Rubber4Roofs.
Taking the Next Stride
Rubber4Roofs have partnered with us for over seven years now, achieving remarkable milestones in their digital marketing journey. However, our commitment to their success doesn't end here.
Looking ahead, our collective focus centres on maintaining strong keyword rankings and visibility for high intent keywords to keep improving website traffic, conversions and revenue. This commitment ensures Rubber4Roofs maintains and expands its leading position in the market.
Partnering with The Digital Stride has been transformative for our business. Their SEO solutions have significantly increased our organic revenue and established us as a leading authority in the online market. Their expertise has driven substantial growth, and we look forward to continuing this successful partnership.
Tom Cullingford
If you would like to learn more about our Stride Methodology, please call us on 01926 352 000 or complete the short enquiry form, and one of our friendly team members will be happy to assist you.