Bullen Healthcare
Case Study
We've achieved remarkable results for Bullen Healthcare, generating substantial revenue. Our campaigns have delivered an impressive return on investment, resulting in a significant increase in the number of new patients registered annually.
Objectives
Bullen Healthcare sought to implement a robust and effective lead generation strategy to expand its patient base and enhance brand visibility. The healthcare sector, particularly for products such as stoma and catheter appliances, poses unique challenges in advertising due to strict medical guidelines, data privacy concerns, and the ever-changing policies of digital marketing platforms.
Increase patient acquisition
by implementing a robust and effective lead generation strategy.
Strengthen brand visibility
within the healthcare market, especially for stoma and catheter products.
Navigate and comply with strict industry constraints
including medical advertising guidelines, data privacy requirements, and shifting digital platform policies (such as iOS updates).
Strategy
We adopted an integrated approach using PPC and Social Media platforms, along with email nurturing. Each campaign is continuously adjusted and optimised to meet the client's needs and maximise effectiveness.
Our strategy includes:
- PPC Campaigns: Delivering tailored ads for maximum visibility and relevance.
- Paid Social Campaigns: Focusing on connecting with new potential patients on platforms they actively use.
- Email Campaigns: Engaging patients with valuable content to guide them through the decision-making process.
- 's
of new patients onboarded
- m+
revenue generated by our campaigns
- years
of successful partnership
Success
Since launch, our campaigns have helped Bullen successfully onboard thousands of new patients to their service. By implementing ongoing improvements and optimisations, we've seen substantial and sustained growth in lead generation and new patient acquisition.
Solution
We've continuously improved results through constant A/B testing, audience segmentation, and ongoing campaign optimisation. Our team has introduced advanced tracking, optimised content, and extended nurture campaigns, which have played a key role in driving new potential people and converting them into patients.
The Next Stride
Moving forward, we aim to further expand Bullen Healthcare’s market reach by enhancing its authority and trust, introducing new offers and campaigns, expanding nurture content, and exploring new sectors.
"I have worked with The Digital Stride for almost 5 years, and during that time, I have found the team to be reliable and trusted partners, from driving lead-gen as BAU to responding to urgent issues and requests with expertise and solutions. I would highly recommend them."
Stephen Winterson
If you would like to learn more about our Stride Methodology, please call us on 01926 352 000 or complete the short enquiry form, and one of our friendly team members will be happy to assist you.