Bullen Healthcare
Eight-figure revenue in under five years from TDS leads.
We've achieved remarkable results for Bullen Healthcare, generating substantial revenue for the business. Our campaigns have delivered an impressive return on investment, resulting in a significant increase in new patients registered annually.
Objectives
Bullen Healthcare sought to implement a robust and effective lead generation strategy to expand its patient base and enhance brand visibility. The healthcare sector, particularly for products such as stoma and catheter appliances, poses unique challenges in advertising due to strict medical guidelines, data privacy concerns, and the ever-changing policies of digital marketing platforms.
Strategy
We adopted an integrated approach using PPC and Social Media platforms, along with email nurturing. Each campaign is continuously adjusted and optimised to meet the client's needs and maximise effectiveness.
Our strategy includes:
- PPC Campaigns: Delivering tailored ads for maximum visibility and relevance.
- Paid Social Campaigns: Focusing on connecting with new potential patients on platforms they actively use.
- Email Campaigns: Engaging patients with valuable content to guide them through the decision-making process.
Success
Since launch, our campaigns have helped Bullen successfully onboard thousands of new patients to their service. By implementing ongoing improvements and optimisations, we've seen substantial and sustained growth in lead generation and new patient acquisition.
Solution
We've continuously improved results through constant A/B testing, audience segmentation, and ongoing campaign optimisation. Our team has introduced advanced tracking, optimised content, and extended nurture campaigns, which have played a key role in driving new potential people and converting them into patients.
The Next Stride
Moving forward, we aim to further expand Bullen Healthcare’s market reach by enhancing its authority and trust, introducing new offers and campaigns, expanding nurture content, and exploring new sectors.