PPC Executive
We are a dynamic and innovative online marketing agency based in Leamington Spa. We specialise in comprehensive digital marketing solutions and help brands connect with their audiences, grow their online presence, and achieve their marketing goals.
Our team has the right mix of experience and enthusiasm to get the job done to the highest standard, and as an agency, we’re growing. We look for like-minded people who are enthusiastic about digital marketing, curious and love to learn. A thirst for knowledge and understanding of the latest online technologies and best practices drives us to do an amazing job.
We like to give our people autonomy to develop and grow their roles while also offering all the required support and guidance. We have adopted a hybrid approach to working, but we ensure strong communication to maintain our well-loved team spirit.
Job Description
As a PPC Executive, you will be responsible for planning, implementing, and managing our PPC (Pay-Per-Click) campaigns across various platforms. Your role will include analysing and optimising campaigns to ensure the best possible performance, managing budgets, and reporting on campaign success. You will work closely with the marketing team and our clients to achieve their advertising goals.
Key Responsibilities
- Develop, implement, and manage PPC campaigns across Google, Bing, and social media platforms.
- Conduct keyword research and selection for pay-per-click campaigns.
- Monitor and analyse campaign performance, making data-driven decisions to optimize ROI.
- Manage and optimise PPC budgets to ensure efficient spending.
- Create engaging ad copy and landing pages to maximise conversion rates.
- Stay up-to-date with the latest PPC trends, tools, and best practices.
- Use PPC management tools such as Google Ads, Bing Ads, and Google Analytics.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Provide detailed reports on campaign performance and recommendations for improvement.
Requirements
- Proven experience as a PPC Executive or similar role.
- Strong knowledge of Google Ads, Bing Ads, and social media advertising platforms.
- Experience with PPC bid management tools and analytics platforms.
- Excellent analytical skills and attention to detail.
- Strong understanding of performance marketing, conversion, and online customer acquisition.
- Proficient in Microsoft Excel and data analysis.
- Excellent communication and teamwork skills.
- Ability to manage multiple campaigns and meet deadlines.
- BSc degree in Marketing, Advertising, or relevant field.
Benefits
- Competitive salary and performance bonuses.
- Flexible working hours.
- Remote work opportunity.
- Health and wellness benefits.
- Continuous professional development and training.
- Friendly and collaborative team environment.
- Opportunity to work with a diverse portfolio of clients.
- Annual company retreats and team-building activities.
How to Apply
Please send your CV and a cover letter detailing your experience and why you would be a great fit for this role to jobs@thedigitalstride.co.uk. Include examples of PPC campaigns you have managed and their outcomes.
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