Practical thinking on better marketing.

AEO, GEO, LLMO, AIO: the alphabet soup of AI search, explained

On a single sales call you'll hear four acronyms for the same thing. One person says AEO, the consultant says GEO, the board deck says LLMO, and a vendor emails about AIO. Everyone nods. Nobody's sure they mean the same thing. They mostly do.

For the first time, Meta is set to outearn Google. Here's where that leaves your ad budget.

It has never happened in the history of digital advertising — until now.

Your buyers are asking AI about you. Are you in the answer?

Right now, one of your next customers is deciding who to call — by asking an AI. You're either in that answer, or you're not.

TDS Challenge Cup: Baking Up Some Friendly Competition 🍕

At The Digital Stride, we like to keep things competitive… but not always in the way you’d expect.

Meta’s New Location Fees: What Are They?

Meta Ads in 2026: What’s Changing and Why It Matters for You

Understanding Conversational Marketing

The Top 5 Benefits of SEO: Why Your Business Needs It

Meta Ads & AI: Why Creative Strategy Shapes Success in 2025

August 2025 Google Spam Update: What You Need to Know and How to Respond

Meta's "Subscription For No Ads" and What It Means for Your Business 

My Internship at The Digital Stride: Lessons in Creativity, Teamwork, and Growth