Senior PPC Manager
Youʼll lead our PPC accounts across Google Ads and Microsoft Advertising, from strategy through to results. Youʼll be the dedicated campaign manager for your clients, so youʼll know their market, their margins and what a good lead looks like for them, and youʼll be accountable for the outcome.
The way PPC is managed has changed. Ad platforms now make many bidding and targeting decisions themselves, and AI tools have changed how quickly research, copy and analysis get done. We want someone who uses all of that well, keeps human judgement in charge, and helps the rest of the team do the same.
Youʼll also contribute to new client proposals and audits.
How we use AI and automation.
AI is part of everyday PPC here. We give the platformsʼ automated bidding and campaign types clear goals, clean conversion data and sensible guardrails, and we step in when they get it wrong. We use AI tools, scripts and automated workflows for research, copy, analysis and reporting. That takes the repetitive work off your desk, so more of your time goes on strategy, clients and results.
What you'll do
- Lead our PPC accounts - Own delivery and results across Google Ads and Microsoft Advertising: search, Shopping, Performance Max, Demand Gen and remarketing.
- Put the STRIDE Methodology™ into practice - Understand each clientʼs business, market and margins before changing anything, then turn that into strategy
- Steer AI-driven campaigns - Set the goals, structure, signals and exclusions that make Smart Bidding, Performance Max and AI Max work – and know when to override.
- Use AI to work faster and think better - Use AI tools for research, ad copy, analysis and reporting, and check everything before it goes live.
- Build automation into how we work - Create scripts, rules, alerts and workflows that remove repetitive tasks and catch problems early.
- Make the data trustworthy - Work with our tracking specialists on conversion tracking, enhanced conversions and offline/CRM imports.
- Optimise for lead quality and profit - Manage budgets to beat sales and lead targets, judged on what happens after the lead, not clicks.
- Report clearly - Monthly reports and results walk-through videos that link spend to pipeline and revenue. No jargon.
- Grow client relationships - Be the dedicated campaign manager for your clients and contribute to new proposals and audits.
What you'll bring
- Three or more years of hands-on PPC management, confident with todayʼs AI-led platforms, and the commercial sense to match.
- At least three yearsʼ experience managing paid campaigns across Google Ads and Microsoft Advertising, ideally agency-side.
- A track record of improving ROAS, CPA and lead quality across e-commerce and lead generation accounts.
- Hands-on experience with Performance Max, Smart Bidding and other AI-led campaign types, and a clear view on how to control them.
- Confident using AI tools such as Claude day to day, and keen to explore new tools that can improve performance.
- Experience with Google Ads scripts, automated rules or third-party automation tools, and the instinct to automate a task youʼve done twice.
- A solid understanding of conversion tracking: GA4, Google Tag Manager, enhanced conversions and offline conversion imports.
- Well versed in performance marketing and online customer acquisition, and how PPC works alongside SEO, social and email.
- A structured, methodical approach to optimisation and testing.
- Strong analytical skills and attention to detail.
- Good time management and prioritisation across multiple accounts.
- Strong commercial acumen, and confidence talking margins and pipeline with business owners and marketing directors.
- You must live within commuting distance of Leamington Spa.
How we look after each other.
Sound like a fit?
Send a CV, a LinkedIn link, or just a few sentences about a campaign you're proud of. We'll come back within five working days.