Find Out Exactly What's Holding Your Google Ads Back
Our senior Google Ads specialists will audit your account, uncover wasted spend, and hand you 3–4 'golden nugget' opportunities to improve your results — whether you act on them yourself, with your current agency, or with us. No obligation. No hard sell.
- Full account audit by senior PPC specialists
- 3–4 prioritised 'golden nugget' opportunities
- Free 45-minute strategy session to walk through the findings
Why Are You Looking for a Google Ads Audit?
Most people requesting our audit are in one of these four situations:
I'm running the ads myself, and performance has stalled.
You know the account inside out — but results have plateaued or started slipping, and you're running out of ideas to test. A fresh pair of expert eyes will spot the things that are invisible from the inside.
An agency runs our ads, but I can't tell if they're doing a good job.
The reports look fine, but the leads (and your sales team) say otherwise. Before you decide whether to stick, push back, or switch, you need an independent expert view of what’s actually happening in the account.
I'm paying an agency every month, and I can't see the return.
The invoices are regular; the results aren't. You don't need more jargon — you need someone to open the bonnet and tell you, in plain English, what's being done, what isn't, and what it's costing you.
My marketing manager runs our ads — alongside everything else.
They're capable, but Google Ads gets whatever time is left after the website, the socials, the events and everything else. An audit shows you what the account could be doing with dedicated, specialist attention.
Whatever brought you here, the question is the same:
"Is my Google Ads account performing as well as it should be — and if not, why not?"
That's exactly what this audit answers.
What Your Free Google Ads Audit Covers
We review the eight areas that make or break account performance:
Wasted spend
Irrelevant search terms, loose match types and poor-quality clicks quietly draining your budget. We typically find 20–30% of spend is wasted.
Conversion tracking & data accuracy
Can you trust your numbers? We check what's being tracked, what's missing, and whether Google's getting the signals it needs to find your best customers.
Account & campaign structure
Is the account built for control and performance — or is the structure working against you?
Bidding strategy & budget allocation
Are you using the right bid strategies, and is budget flowing to the campaigns that actually generate business?
Ad copy & relevance
Does your messaging attract qualified prospects and repel time-wasters — or just chase clicks?
Audiences & targeting
Locations, schedules, devices and audience signals: the settings that silently shape lead quality.
Landing pages & conversion journey
Traffic is only half the job. We assess whether your pages are converting visitors into enquiries — or leaking them.
Missed opportunities
Keywords, features and competitor gaps you're not exploiting yet.
What You'll Walk Away With
A written audit report
Clear findings in plain English. No jargon, no vanity metrics — just what's working, what's broken, and why it matters.
3–4 prioritised 'golden nuggets'
The highest-impact opportunities in your account, ranked so you know exactly what to tackle first.
A 45-minute strategy session
A senior specialist walks you through the findings on a video call and answers your questions honestly.
A 30-day quick-wins plan
Practical next steps you can action straight away — yourself, with your agency, or with us.
Everything is yours to keep, whatever you decide to do next.
How It Works
Fill in the short form below and tell us a little about your business and goals, so the audit is focused on what matters to you. It takes 2 minutes.
You grant us read-only viewer access — it takes two minutes, and nothing in your account can be changed. Our senior specialists then get to work.
We walk you through the findings, hand over the report and your 30-day plan, and answer anything you want to ask. Delivered within 5 working days.
Why Free? What's the Catch?
There isn't one — but here's the honest answer.
Some of the businesses we audit go on to become clients. That's why we can afford to invest senior specialist time into free audits — the audit is how we demonstrate our expertise, rather than just claiming it.
But there's no obligation, no pressure, and no hard sell. If we think we can help you, we'll say so and explain how. If we don't think we're the right fit, we'll say that too. Either way, the report, the golden nuggets and the 30-day plan are yours to keep and act on with whoever you like.
Real Businesses. Real Results.
A few examples of what happens after the audit, when businesses put our STRIDE Methodology™ to work:
Urban Cooling
Other marketing agencies will give you sales talk but fail to deliver. The Digital Stride have repeatedly delivered year on year.
Swift Group
The team at The Digital Stride really understand our business and are a pleasure to work with.
Bullen Healthcare
I have found the team to be reliable and trusted partners… I would highly recommend them.
25 + Years of Google Expertise
Certified Google Partner · Microsoft Advertising Partner · 4.8/5 on Google Reviews · Based in Leamington Spa — covering the whole UK
Established in 2002 — over 24 years of Google Ads experience
Google Ads launched in 2000; we started two years later. We've seen every algorithm change, platform shift and bidding strategy come and go.
Certified Google Partner & Microsoft Advertising Partner
Your audit is carried out by accredited senior specialists — not juniors following a checklist.
Tracking & measurement specialists
Today's AI-driven ad platforms live or die on data quality — we know exactly what to look for.
The STRIDE Growth Methodology™
Our audits look beyond the account itself — at your offer, messaging and conversion journey — because that's where most 'Google Ads problems' actually live.
Okay, but what about…
Yes — you'll link your account to our agency manager account so our specialists can review it properly. We'll send you simple step-by-step instructions, and it only takes a couple of minutes. We won't make any changes to your account — the audit is review only — and we'll unlink whenever you ask.
It's genuinely free, and no. We'll present the findings, answer your questions, and if we believe we can help, we'll tell you what working together would look like. The decision is entirely yours, and everything we give you is yours to keep either way.
Not at all. Everything is explained in plain English, and the strategy session is a conversation, not a lecture. If you're hands-on with the account, you'll get even more from the technical detail — we'll go as deep as you want to.
Once we have access, you'll have your report and strategy session within five working days. Your time investment is roughly an hour in total: two minutes on the form, two minutes granting access, and the 45-minute session.
Possibly! Request the audit anyway — if we don't think a full audit will deliver enough value at your current spend, we'll be upfront and point you to our free guides and resources instead.